Let me say right off that this blog post has nothing whatsoever to do with clothes, or the small rooms in which the tidiest of us keep them. It’s about work–my work, to be precise. I’m a designer, a writer, an illustrator, and a teacher. In most of those arenas, my job entails working to others’ specifications–making other people’s dreams come true. In some cases my clients know exactly what they want, and they just want my hands and computer skills. In others, though, my job is less giving my client what they think they want than it is showing them all the things they might want if they knew those things existed.
In short, I am paid to Think Outside the Box, to Dream Up Amazing Things, to show my clients things they don’t want so they can have a better idea of what they DO want. I am paid to take risks, to court certain rejection not occasionally but every single frigging day.
And I’m okay with that. Really I am. I understand that when I walk into a client meeting I will walk out of there with (if I”m lucky) two of my three dynamite ideas rejected out of hand–and it will probably be my favorite two. I understand that I am working in pursuit of another’s dream, creating another’s vision. That’s my job. I’m used to it. I know the dangers of falling too deeply in love with a concept–any concept. It’s likely going to get shot down–and the more I fall in love with it, the more likely the idea’s quick death on the boardroom floor is.
And yet sometimes it still happens. I go to the initial client meeting. I listen to their thoughts and ideas. I take notes. And then, at some point in the process, I am struck by lightning. I know–I just know–that I’ve got pure gold in my concepts. I hurry to the next client meeting on eager feet, clutching my concepts in my sweaty hands (not really–sweat is hell on comps, and these days it’s all about email and pdfs in my world, but you get the idea).
I present my work. And my clients look at each other out of the corners of their eyes and I know that, like Michael Bolten, I have perhaps been watching too much of the wrong thing. I have allowed myself to dream the big dreams, rather than the necessary ones, that my comps reflect me more than they reflect what my clients wish to say about themselves. There I am, singing in a rich, ringing voice of being Jack Sparrow on Tortuga, Forrest Gump on the bus bench, Scarface, Erin Brokovich, when what my clients want is a nice, tight little addition to their edgy little rap.
And so I put away my braids and beads, the crashing ocean and the blue, blue sky, my deskful of cocaine, and God-help-me my Erin Brokovich suit, and I re-set my sights on crafting a nice, tight little addition to their edgy little rap, because I am a professional, and i truly do know that my job is creating art and designs that will help my clients reach their dreams and goals. It’s not about me. Some days, I am a gun for hire.
But this video is for the other days, the days when I stride into meetings with a concept that goes giving my clients what they think they want, and shows them the world they might have instead. Sometimes they want it. Sometimes they don’t.
And this video captures that experience perfectly–so perfectly, in fact, that I suspect Michael Bolton may have spent some time as a designer. So for all those people who have ever wondered how a designer feels in a concept meeting–and for every designer who has ever been there–this video is for you. Play it proudly.