Just got this from an online review service, Apex Reviews. Paying for a review isn’t the best, most credible way to gain product endorsement, but as part of their package, Apex includes a book trailer, which can come in handy for all kinds of marketing endeavors. One thing that I’m discovering about marketing my books is that getting the word out online involves reaching a lot of different sites–and different kinds of sites.
Services like Apex Reviews are helpful, I think, because when they review your book they also post the review in about a bazillion different places. I’m finding those Apex reviews all over the place. While I wouldn’t rely on them as my exclusive means of publicity–and while I’m hesitant to quote the review in the marketing materials I put together myself because hey, it would be like quoting my mom, assuming that my mom liked what I wrote–I think it definitely serves a function in terms of getting my name out there. Here’s the trailer: enjoy!